I MUST SELL, SELL, SELL!

When Melissa and I started writing books, I was told that the writing was only 10% of the work.  Selling the book was the other 90%.  I didn’t believe it at the time.  Guess what?  I believe it now!  Maybe not 90/10, but marketing a book is  REALLY. HARD. WORK!  Especially a book like ours, where you basically have to convince somebody that they need it, because they’ve never seen anything like it before.

So here we are, having just come out with our second eBook, The Caregiver Organizer For MY Aging Parent.  Soon, we’ll be announcing the roll-out of our third eBook, The Caregiver Organizer For MY Special Needs Child.  Cool, huh?  Yep!  And all we have to do is figure out how to sell them!

Any ideas?  Ha ha, just kidding! (Not really, if you have any ideas, let me know!)  The name of the game is EXPOSURE!!!  So we’ll be on as many blogs and catalog websites as will take us.  If you write one of these blogs or own a website, contact us and we’ll talk.  We can offer a giveaway, a discount, whatever you want. 

If you think our eBooks are a great idea, but don’t have a need for one now, tell your friends and family.  Somebody you know is taking care of an aging parent or other loved one and could use a way to organize his or her information.  And don’t forget about our first eBook, For MY Child.  Have young children at home?  Organize their information for your sitters or nanny.

Think of our eBooks as eOrganizers.  We provide the template, and you fill in the information about your child, parent, or whomever.  That way, it’s all there, in a clear and concise format, for you, for your caregiver, for anyone who needs that information at a moment’s notice.

Okay, today you heard from Salesperson Karen!  (Can you tell that I’m the sales-y one of our partnership?)

Don’t forget, as part of our roll-out sale for our Parents eBook, use “Parent” at checkout for $3.00 off.

I’m off to sell some more!

Karen

Thursday Thoughts- Stupidity or Sheer Brilliance?

It's that time of the week- Thursday Thoughts. :-) A dangerous place to be, inside my head, that is.  You just never know what you're gonna get.

This week we went shopping for school supplies. My children are elementary age, and if you have children that age, you know about THE LIST.  Yes, THE LIST. Seems to grow every year. And quite specific, mind you. Why each child needs three packages of markers, and colored pencils, and crayons I will never know . I'm not in the classroom, but I suppose there is a rhyme and reason to it. And make sure those folders are pockets only, please, and that the scissors are blunt or sharp tipped.  By the time you add it all up (their personal supplies and the CLASSROOM supplies. . . paper towels, kleenex and the like) you've spent about $80 on two children. This did, however, include one new backpack and one new lunch box. 

Is you have gone through this before, you will also know that trying to get the list done, with children in tow, in the midst of many other families doing the same, you will know that by the time you get out of the store, you are just a little more than crazy.

Which brings me to my point. I took the kids to a store where I could get everything. It was not a convenience store, but a well-known, national chain.  Going up and down the aisles and in between were school supplies beyond necessity. However, smack dab in the middle was an aisle of all wine and hard liquor. A full aisle of wine and alcohol as far as the eye could see, settled quite in the middle of the school supplies aisles.

I can not decide if this was sheer stupidity or a brilliant marketing ploy to increase alcohol sales. Because heaven knows, after what I spent, and what it took to find everything on that list, I was certainly wishing for something to ease my nerves. 

Yours, thinking it was a brilliant marketing ploy,

Melissa